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Fruit Stand

Wholesome Foods

Providing You With the Very Best

Our 
Vision

Get to Know Our Vision

We are a South African global food business. Providing plant-
based food solutions for consumers. Doing this through
creating, great food products based on Affordability, Taste and
Nutrition.

About
Us

WHAT WE DO NOW AND ABOUT US

Wholesome Foods was founded by Ms Shireena Bagirathi in February 2011.Shireena, being vegetarian wanted to create a wider range of vegetarians and vegans.Which were based on traditional Indian recipes going back thousands of years.

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Wholefoods Future

Only the Best

Wholesome Foods (WF) focuses on improving people’s food choices in all age groups. By creating an awareness of “food is medicine.”   We do this by creating awareness:

 

1 Educating people of all ages about their body’s nutritional needs and teaching them about various food groups. Along with creating an awareness of the positive long-term effects of consuming minimally processed foods, having little to no additives.

 

2 By teaching people to increase the variety of food they consume, plant-based foods, More fibre, Proteins, Nuts, water, etc. Promoting healthy diets leading to a higher quality of life.

 

3 Of how by reducing highly processed food with additives, creating awareness around high sugars in people's diet. Reducing long-term negative risks and outcomes to health from certain foods such as obesity, diabetes, high blood pressure, and Dementia.  

 

4 Through its own food processing plants and brands, delivering to people quality foods to customers. Such as Soyatarian, Dlamini, Wholesome Bakery,

 

5 Educating our distributors on the benefits of promoting good health and wellbeing of consumers. We understand and vertically integrate from the time a seed is planted right through to when a person consumes food.

 

6 By investing in our agricultural supply to ensure raw materials are produced sustainably and to a high quality. A large percentage of our raw materials are purchased from emerging farmers.

 

7 Through our internship programmes we train unskilled youngsters to become highly skilled staff.  This applies in Sales and Marketing, Technology, Processing, Food, and safety. 

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